FENS 2011. ABN in the European Congress of Nutrition

From the 26th to the 29th of October, ABN has been present in the European Congress of Nutrition, FENS 2011 that has taken place in Madrid. Many of the great brands of nutrition products such as Danone, CocaCola, Nestle, Puleva, Mc Donald´s been have represented in this event of great repercussion in the nutritional world.

ABN has wanted to share with the other exhibitors as well as with the assistants a few of the great challenges that are part of our mission: To promote a healthy lifestyle. That is why we have been centered in two fundamental aspects of the ABN strategy: the food enrichment with natural fibers and the implementation of directed actions to promote the Nutritional Education.

In R&D center of ABN we have been able to develop a product based on a unique natural fiber in the Spanish market that allows to make breads of all the varieties like the white sliced bread, white bread loafs, white bread for hot dogs or white hamburger bread. Adding this fiber in sliced breads as recommended by our R&D Center, a fiber enrichment of 12% is achieved without affecting the organoleptic characteristics of the finished product.

This type of breads has a great potential in markets like the Spain where the fiber consumptions are much lower than the recommended levels specially in the case of the minors who need rich and balanced diets to have a healthy growth as we all know.

On the other hand and as part of ABN’s strategy to contribute to the implantation of a healthy lifestyle, we have filled up ourselves with  illusion and  have undertaken a great project with to the University Alfonso X el Sabio, the City of Alcorcón and LazyTown, the entertainment trademark oriented to  infantile nutrition. This great project is based on the training and nutritional education to children, parents and groups implied in the infantile nutrition like the catering companies of the municipality of Alcorcón. We have called it the ENEA Project.

The success of both proposals, the enriched fiber bread and the ENEA Project, have been higher than the expectations that some time ago were deposited in FENS 2011, from this post we thank all the assistants as well as all those of you who are  giving us your support.